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Nintendo’s statement came as a response to a social media campaign started by player Tye Marini. Despite the non-virtual reality that gay people flirt, date, and fall in love every day, Nintendo felt it necessary to restrict the romantic interactions possible within a game designed to let your imagination run free. While heteronormative couples enjoy dates and starting families, gay and lesbian Miis are strictly alone.
Yes, Nintendo has created a fantastical virtual reality where a player can escape from the restrictions of real life… and instead suffer in a cruel homophobic world that prevents gay Miis from finding love while everyone else enjoys it. Your Mii can flirt, go on dates, and fall in love with another Mii…unless the other Mii is of the same gender. The game is about social interactions in a virtual world. Tomodachi Life is a virtual world populated by Miis (player avatars for the Nintendo Wii system). Nintendo announced on May 7th that its Tomodachi Life game will not allow for same-sex couples in its U.S. “Nintendo never intended to make any form of social commentary with the launch of Tomodachi Life.”
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We’re using this as an opportunity to better understand our consumers and their expectations of us at all levels of the organisation.In this special post, Pixelkin contributor Jason de Kanter challenges Nintendo’s decision not to allow same-sex relationships in its new game, Tomodachi Life, and encourages parents to teach kids how to be critical of the media they love. In fact Nintendo has already hinted as much: ‘We will continue to listen and think about the feedback.
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It’s worth pointing out that gay marriage is not legal in Japan (and is a much more contentious issue in America than it is in most of Europe), but the more pressing reason for Nintendo’s recalcitrance is their ever present fear of any publicity that may damage their family friendly image.Įven more importantly there’s the fact that they wouldn’t want to spend any money making major changes to a game that’s due to be released on June 6.īut while these are explanations for their stubbornness (in addition to the fact that Nintendo are naturally… really stubborn) clearly none of these are good reasons and if the backlash continues there’s always a chance they could add a patch to the game later. We hope that all of our fans will see that Tomodachi Life was intended to be a whimsical and quirky game, and that we were absolutely not trying to provide social commentary.’ ‘The relationship options in the game represent a playful alternate world rather than a real-life simulation. ‘Nintendo never intended to make any form of social commentary with the launch of Tomodachi Life’, said Nintendo of America. Nintendo ‘fixed’ these bugs in the Western version of the game but after the Miiquality campaign, led by American fan Tye Marini, gained traction they were forced to issue the following statement:
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There was never any accommodation for gay relationships but a series of bugs in the Japanese version did allow it under circumstances, as well allowing male characters to get pregnant and other unintended events.
Tomodachi Life allows you to interact with Mii versions of friends and strangers, including the ability for men and women to court each other and even marry and have kids. In fact the series has been running since 2009 (Tomodachi Life is actually a sequel), but this is the first time any of the games have been released in the West. The bizarre life sim is sort of a cross between Animal Crossing and The Sims, and has been a huge hit in Japan. New 3DS game Tomodachi Life will only allow for heterosexual relationships and marriage, despite a vigorous online campaign to convince Nintendo to change their mind. The Miiquality campaign has failed to convince Nintendo to add gay marriage and relationships to their new 3DS life simulator.
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